How a leading Bengaluru developer turned a brochure-led sales office into an Experience Center with Aria, and lifted conversion by 38% in six months.
“Our executives stopped reading from brochures and became hosts. Buyers now arrive curious and leave with a shortlist they trust.”Head of Sales, leading Bengaluru developer
Summary at a glance
Six numbers, five pictures. Everything below is the story behind them. Scroll for the detail, or open a deep dive when you want the method.
The challenge
The developer was launching a 1,800-home township in a crowded North Bengaluru market. The homes were strong. The sales office was losing people before they ever understood them.
What the ground study found
of buyers lose interest in the very first meeting. That is the number Unada's three-year field study keeps finding at site offices.
Fourteen executives, fourteen versions of the story. The best closers sold the project well; the rest read from the brochure.
Drawings, a brochure and a scale model couldn't show the view from level 17, the morning light or the clubhouse at scale.
Live inventory, a cost sheet, an EMI. Each question paused the conversation while someone went to find the answer.
Up to 120 families on a peak Sunday and not enough hosts. Most left with a brochure and a promise to “think about it”.
Before designing anything, two Unada researchers spent six Sundays in the developer's sales office, watching the journey rather than asking about it.
The solution
We redesigned the visit end to end: an Experience Center with an arrival wall and a touch table, and Aria in every executive's hands to answer, cast and shortlist.
Shadowed the floor, mapped the visit and turned the top 120 buyer questions into Aria's training set.
Weeks 1–2Storyboarded four buyer moments, wrote the script and designed the wall content and master-plan views.
Weeks 2–5Installed the LED wall and touch table, built the Vista360 township and connected Aria to live inventory and CRM.
Weeks 3–9Piloted over two weekends, coached the team, opened the doors and tuned the content weekly after.
Weeks 9–11 and beyondThree touchpoints for the buyer, one engine behind them, and clean hand-offs into the developer's own sales systems.
Guardrails by design. Aria answers only from information the developer has approved. If it isn't sure, it says so and hands over to the executive.
Four moments from the front door to the booking table. Pick a moment to see what the buyer sees.
A 6-metre arrival wall greets visitors by name after a 20-second check-in on the Aria tablet.
Vista360 on the table and wall lets buyers move from master plan to tower, floor and connectivity in a few taps.
Clubhouse
Tower B · 3 BHK
Metro · 6 min
Aria answers in English, Hindi or Kannada and casts the matching view to the wall as it speaks.
The cost sheet, payment plan and EMI are generated on the spot, and the shortlist goes to the family's phone.
Workstreams ran in parallel so the gallery could open in eleven weeks, with the team already trained.
The results
Six months of tracked data from the same gallery, compared with the six months before launch.
168 bookings from 4,200 visits, against about 122 at the old rate.
Hot leads grew from 12% to 31% of a much larger pool, scored from behaviour in the gallery.
62% shorter overall. The biggest gains came after the first visit, when the shareable shortlist kept families engaged.
“We used to explain the project. Now families experience it, and Aria answers the questions that used to cost us the sale. Our team spends its time on relationships, not repetition.”
Key learnings
Five lessons from the rollout, and where the same journey goes next.
We storyboarded the four buyer moments before ordering a single LED panel, so the hardware fit the story and not the other way round.
0 hardware changes after installAria answers only from approved data and hands over gracefully. Buyers trusted it more because it knew its limits.
78% resolved, no wrong prices quotedTwo coaching sprints turned executives from brochure readers into hosts. The technology only shines in confident hands.
100% executive adoption by week 3The shortlist link pulled in spouses, parents and advisers who never visited, and shortened the second-visit gap.
31% of bookings involved a shared linkCheck-ins, dwell time, questions and shortlist events fed one dashboard, and weekly tuning compounded over six months.
+9% conversion from tuning alonePhase 2 extends the experience to channel partners and a second gallery in Mumbai, with Hindi and Kannada voice across both.
Planned for next quarterFigures are indicative and shared with client permission. The client's name is withheld at their request. Numbers are rounded and drawn from project-level feedback and observed sales outcomes during implementation; results vary with project scale, market demand, campaign strength and sales-team adoption.
Tell us about your project. We'll show you the visitor journey we'd design, the Experience Center we'd build and what it could change for your sales floor.
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